First NZ Natural Cosmetics Certifier announced

Until today, New Zealand hasn’t had a natural cosmetic certifier, instead brands would rely on international accreditation with the concern always being that some brands might be fudging their natural or organic status.

BioGro New Zealand Ltd announced today that it has received accreditation as a certifier from Natrue, one of the main certification labels for natural and organic cosmetics in the world. BioGro also announced that Trilogy will be the first skincare company to be certified by BioGro under this natural cosmetic standard. Founded 28 years ago, BioGro is owned by the New Zealand Biological Producers and Consumers’ Society, a not-for-profit, incorporated society and registered charity. Says its Chief Executive Dr Michelle Glogau, “The natural health and body care market has enjoyed rapid growth over the past few years driven by consumers’ concerns for not only what they put in their bodies but also what they put on them. Increasingly, consumers wanting to do the right thing are being taken advantage of with products marketed under the guise of being ‘natural’ when many bear little resemblance to what a consumer would expect or would be allowed under natural standards. As New Zealands’s leading organic certifier, we are pleased to now provide consumers with the assurance and confidence that a natural product certified by us meets internationally recognised NATRUE natural cosmetic standards. Verification of this is achieved through a robust and independent certification process.”

The BioGro/ NATRUE label (to be designed), which we will soon see on Trilogy products, comprises three levels: natural products, natural products with an organic portion and organic cosmetic products.

What do you think about this? Do you feel like you will feel more confident in buying a NZ or Australian product with this sticker on it? Will it change your buying habits? Which other brands do you hope to see with this accreditation?

Tamsin xoxo