Bend It…

photo courtesy of Emporio Armani

How big is his…. photo? The grand unveiling of David Beckham’s advertising campaign for Emporio Armani underwear was held at London’s Oxford St Selfridges store last Thursday. Not surprisingly it drew quite a crowd – even though there was a tube strike!

Draped down the store front the image is rather, uh, large. 

David said that he doesn’t mind being photographed in his underwear but does get a little embarrassed when it’s unveiled in situations like that.

photo courtesy of Emporio Armani

For the lunchtime event he wore a stunning navy blue Armani suit (navy is the new black but more about that later when we talk about eyes!). He was joined by his wife Victoria, and parents. Which probably would make you feel a bit shy about having such a revealing photo displayed so prominently.

I would think his fantastic physique and boyish charm make him the perfect model but Giorgio Armani put it in much better words:

‘David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.’ 

Enjoy the eye candy,

Tamsin xo

photo courtesy of Emporio Armani