David LaChapelle does Katy Perry for ghd

I can’t help but have Katy Perry’s hit single, California Girls, in my head as I write this – not only is it always on ZM, MTV or C4 (RIP) but it is now one of the warmup tracks in my Les Mills RPM class. It seems I am destined to be haunted by the popstarlet for months now.

Katy Perry first jumped to our consciousness claiming to have ‘Kissed a Girl and Liked It’, personally I didn’t think much of that song but I’ve loved everything she’s done since. Including her crazy blue hair, bright nails and Americana costumes. She’s bright, bubbly but less confronting that Gaga, who makes sexy Katy look positively GA rating.

And now she’s been photographed by David LaChapelle for ghd.

Those gods that created the finest hair straightening tool EVER are celebrating 10 years of defrizzing hair and have chosen the usually sleek Perry as its first celebrity spokesperson.

Katy will appear in their new advertising campaign ‘Iconic Eras of Style’ with three iconic looks – 50′s glamour, 70′s boho chic and 80′s new wave (pictured).

She’s an obvious choice. “Katy is the epitome of modern fashion and styling,” explains Paul Stoneham, CEO of ghd. “Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries.”

Katy is just as enthusiastic with the collaboration and says she uses the tools on her Californian Dreams Tour to get stage ready. “I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming campaign.”

As you can see from this sneak peek that’s just been released she looks AMAZING. Can’t wait to see the rest of the campaign. Would also love to see a how-to on how to get those curls with ghd tools. I always get my hair tangled in knots. (Does this mean ghd are doing curling tongs?????)

Tamsin xoxo